/
The challenge
Debuting the first direct flight from Sao Paulo to Las Vegas.
The solution
MTG developed an influencer marketing campaign utilizing Brazilian Travel influencers. We targeted a variety of audiences, including backpackers, luxury travelers, and couples travelers by showcasing a comprehensive Las Vegas experience. Every minute of the trip was recorded, and the content was used to create the official campaign video.
Main platform for content dissemination and also the environment with the best engagement in travel influencer marketing.
Secondary platform, where we launched the official campaign video and promoted it through paid media.
The Results
23M
23M users reached by the hashtag #NonStopVegas in one week of content generation
118M
118M impressions