#NonStopVegas

São Paulo to Vegas, Baby!

HP Go Big SSD

The challenge

Debuting the first direct flight from Sao Paulo to Las Vegas.

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The solution

MTG developed an influencer marketing campaign utilizing Brazilian Travel influencers. We targeted a variety of audiences, including backpackers, luxury travelers, and couples travelers by showcasing a comprehensive Las Vegas experience. Every minute of the trip was recorded, and the content was used to create the official campaign video.

  • Main platform for content dissemination and also the environment with the best engagement in travel influencer marketing.

The Results

23M

23M users reached by the hashtag #NonStopVegas in one week of content generation

118M

118M impressions