HP GO BIG SSD

Unboxing, Product Review & Influencer marketing for HP CACE.

HP Go Big SSD

The challenge

Launching the latest HP SSD card technology in Costa Rica, Panama, Ecuador, and Guatemala.

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The solution

We conducted a product review of the HP Pavilion 360, showcasing the computer's speed and performance through SSD card technology tests. Influencer Michael Quesada, a Costa Rican YouTuber, was selected for his audience in different CACE markets and the trust of his viewers.

  • Main platform for content dissemination.

  • The content was released in short capsule versions on the influencer's profile.

The Results

200K

200,000 views on Youtube

3

Content broadcasted on Facebook, Instagram, and Youtube