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The challenge
Launching the latest HP SSD card technology in Costa Rica, Panama, Ecuador, and Guatemala.
The solution
We conducted a product review of the HP Pavilion 360, showcasing the computer's speed and performance through SSD card technology tests. Influencer Michael Quesada, a Costa Rican YouTuber, was selected for his audience in different CACE markets and the trust of his viewers.
Main platform for content dissemination.
The content was released in short capsule versions on the influencer's profile.
In regions like Central America, Facebook continues to be a successful platform to promote brand interaction. We used Michael's profile to advertise paid media, thus increasing reach and interactions.
The Results
200K
200,000 views on Youtube
3
Content broadcasted on Facebook, Instagram, and Youtube