FUAS 2020

Influencer marketing campaign for FUAS.CL


The challenge

The Ministry of Education always seeks new ways to connect with pupils. The objective of this campaign was to promote the student benefits website, www.fuas.cl.


The solution

Together with the FRI Agency based in Chile, we conducted an influencer marketing campaign, converting FRI's video into a dance challenge on TikTok. We then utilized Instagram Stories to encourage direct traffic.

  • Main platform for content dissemination.

  • Direct traffic referrals, and the TikTok challenge was promoted on Instagram.

The Results


2.1M views with the hashtag #FUAS2020 on TikTok


The campaign is still in progress, results pending.