Main platform for content dissemination, where we generated stories, posts, live videos.
Platform used to promote paid media and to enhance organic content.
During the one week celebration of #CumplePampita, the hotel received 1500 reservations.
The #CumplePampita hashtag reached 11M users. As for impressions, it was viewed 133M times on Twitter & Instagram.
PR Value of organic content: $500,000 USD.