The power of influencer marketing in the travel industry.

Aruba ICamp

The challenge

One of the most influential tourist destinations in Central America has been severely affected by political and economic instabilities in the region, resulting in the loss of tourists and investments in recent years.


The solution

We worked with the Government of Aruba on the Aruba iCamp initiative to reverse the political damage and breathe life back into the island. We worked with influencers from a variety of continents to showcase Aruba to target audiences through different activities.

  • Instagram, la principal plataforma para la inspiración & generación de contenido Travel.

The Results


1 week of content reached of 6.2M users, with a total of 8M impressions.

500K +

The content achieved more than half a million interactions.